Contest Rules

RED, RIPE, AND REALLY CANADIAN CHERRY CONTEST
OFFICIAL CONTEST RULES AND REGULATIONS

KEY DATES:
The Red, Ripe and Really Canadian Cherry Contest (the “Contest”) begins on July 1, 2025, at 12:00 a.m. Pacific
Time (“PT”) and ends on August 31, 2025, at 11:59 p.m. PT (the “Contest Period”).
ELIGIBILITY TO ENTER:
The Contest is open only to residents of Canada, excluding Quebec residents, who have reached the legal age of
majority in their province/territory of residence at the time of entry, except employees, representatives and agents
(and those with whom such persons are living, whether related or not) of BC Cherry Association (the “Sponsor”) its
parent companies, subsidiaries, affiliates, prize suppliers, advertising/promotion agencies and any other individual(s),
entity or entities involved in the development, production, implementation, administration or fulfilment of the Contest
(collectively, the “Contest Parties”).
AGREEMENT TO BE LEGALLY BOUND BY RULES:
By participating in this Contest, you are signifying your agreement that you have read and agree to be legally bound
by these Official Rules and Regulations (the “Rules”).
FACEBOOK, YOUTUBE, INSTAGRAM, NOT INVOLVED:
The Contest is in no way sponsored, endorsed or administered by, or associated with Facebook, YouTube, or
Instagram (each, a “Social Platform”). Each Social Platform is hereby completely released of all liability by each
entrant in this Contest. Any questions, comments or complaints regarding the Contest must be directed to the
Sponsor and not to a Social Platform.
HOW TO ENTER:
NO PURCHASE NECESSARY. MAKING A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.
To enter, visit BCcherry.com/contest (the “Website”) and follow the on-screen instructions OR enter as follows:
Follow @canadiancherrymonth on Instagram (Instagram.com/canadiancherrymonth) or on Facebook
(Facebook.com/canadiancherrymonth).
Like the contest post (posted July 1, 2025)
Comment with your favourite way to enjoy BC cherries.
Tag a friend you’d love to share them with (each tag = one bonus entry).
Extra entry: In your comment, include where you buy BC cherries (store name, street, city, and province).
At the time of entering the Contest, each participant will have the opportunity to: (i) become a “follower” of the
Sponsor on the Social Platform(s). NOTE: Becoming a “follower” of the Sponsor on the Social Platform(s) will not in
any way whatsoever increase or otherwise impact the chances of winning in this Contest. A participant can un-follow
the Sponsor on the Social Platform(s) at any time without impacting their chances of winning in this Contest.
To be eligible, your Entry must be submitted and received in accordance with these Rules during the Contest Period
(as determined by the Sponsor in its sole and absolute discretion). All eligible Entries submitted and received in
accordance with these Rules during the Contest Period will be entered into the Contest. Standard data rates apply to
participants who choose to participate in the Contest via a mobile device. Please contact your service provider for
pricing and service plan information and rates before mobile device participation.
ENTRY LIMIT AND CONDITIONS:
There is a limit of one (1) Entry per person, per social media account. There is no entry limit per person, per social media
account. If it is discovered by the Sponsor (using any evidence or other information made available to or otherwise
discovered by the Sponsor) that any person has attempted to: (i) exceed any of the limits stated in these Rules; (ii)

use multiple names, identities, and/or use any automated, macro, script, robotic or other system(s) or program(s) to
enter or otherwise participate in or to disrupt the Contest; and/or (iii) disrupt or participate in the Contest in any other
fraudulent or misleading way, then he/she may be disqualified from the Contest in the sole and absolute discretion of
the Sponsor. The Contest Parties, Meta Platforms, Inc., Google LLC and each of their respective agents, employees,
directors, officers, successors, and assigns (collectively, the “Released Parties”) are not responsible for, and accept
no liability whatsoever in relation to, any late, lost, misdirected, delayed, incomplete or incompatible Surveys, Entry
Forms, Entries and/or any other Contest-related information (collectively, “Contest-Related Information”), all of
which are void.
An Entry may be rejected if, in the sole and absolute discretion of the Sponsor: (i) the Entry is not submitted and
received in accordance with these Rules during the Contest Period; and/or (ii) the Entry is not in compliance with
these Rules (including, but not limited to, the specific Participation Requirements listed below), all as determined by
the Sponsor in its sole and absolute discretion.

VERIFICATION:
All Contest-Related Information and entrants are subject to verification at any time and for any reason. The Sponsor
reserves the right, in its sole and absolute discretion, to require proof of identity and/or eligibility (in a form acceptable
to the Sponsor – including, without limitation, government issued photo identification): (i) for the purposes of verifying
an entrant’s eligibility to participate in this Contest; (ii) for the purposes of verifying the eligibility and/or legitimacy of
any Contest-Related Information and/or other information entered (or purportedly entered) for the purposes of this
Contest; and/or (iii) for any other reason the Sponsor deems necessary, in its sole and absolute discretion, for the
purposes of administering this Contest in accordance with the letter and spirit of these Rules. Failure to provide such
proof to the complete satisfaction of the Sponsor within the timeline specified by the Sponsor may result in
disqualification in the sole and absolute discretion of the Sponsor. The sole determinant of the time for the purposes
of the Contest will be the official time-keeping device(s) used by the Sponsor.
PARTICIPATION REQUIREMENTS:
BY PARTICIPATING IN THIS CONTEST, YOU AGREE TO RELEASE THE RELEASED PARTIES FROM ANY AND
ALL LIABILITY IN CONNECTION WITH THE CONTEST AND YOUR PARTICIPATION THEREIN AND TO
INDEMNIFY THE RELEASED PARTIES AGAINST ANY AND ALL CLAIMS, DAMAGES, LIABILITIES, COSTS, AND
EXPENSES ARISING FROM YOUR PARTICIPATION IN THE CONTEST. BY PARTICIPATING IN THIS CONTEST,
YOU ALSO AGREE THAT YOUR ENTRY (AND EACH INDIVIDUAL COMPONENT THEREOF) COMPLIES WITH
ALL CONDITIONS STATED IN THESE RULES. THE RELEASED PARTIES WILL BEAR NO LIABILITY
WHATSOEVER REGARDING: (I) THE USE OF YOUR ENTRY (OR ANY COMPONENT THEREOF); (II)
PARTICIPATION IN ANY CONTEST-RELATED ACTIVITIES; (III) ANY USE, COLLECTION, STORAGE AND
DISCLOSURE OF ANY PERSONAL INFORMATION; AND/OR (IV) IF DECLARED A WINNER, THE PRIZE
(INCLUDING ANY USE OR MISUSE OF THE PRIZE). THE RELEASED PARTIES SHALL BE HELD HARMLESS
BY YOU IN THE EVENT IT IS DISCOVERED THAT YOU HAVE DEPARTED FROM OR NOT OTHERWISE FULLY
COMPLIED WITH ANY OF THESE RULES. THIS RELEASE AND INDEMNITY SHALL CONTINUE IN FORCE
FOLLOWING THE TERMINATION OF THE CONTEST AND/OR AWARDING OF ANY PRIZE.
By participating in the Contest, each entrant hereby warrants and represents that any Contest-related Information
he/she submits does not contain any reference to any identifiable third parties, unless consent has been obtained
from all such individuals and their parent/legal guardian if they are under the age of majority in their jurisdiction of
residence, and will not give rise to any claims whatsoever, including, without limitation, claims of infringement,
invasion of privacy or publicity, or infringe on any rights and/or interests of any third party.
PRIZE:
There are two (2) prizes available to be won in the Contest, each consisting of a $250 CAD prepaid credit card (the
“Prize”) to use towards completing a purchase at the confirmed winners’ favourite grocer
The following general conditions apply to the Prize: (i) Prize must be accepted as awarded and is not transferable,
assignable or convertible to cash (except as may be specifically permitted by the Sponsor in its sole and absolute
discretion); (ii) no substitutions are permitted, except at the Sponsor’s option; (iii) the Sponsor reserves the right to
substitute the Prize in whole or in part in the event that all or any component of such Prize is unavailable with a prize
or prize component(s) of equal or greater retail value, including, without limitation, but solely at the Sponsor’s sole
discretion, a cash award; (iv) all characteristics and features of the Prize, except as otherwise explicitly stated above,
are at the Sponsor’s sole and absolute discretion; (v) Prize winner is solely responsible for all costs not expressly

described herein; and (vi) the prepaid card is subject to all of the terms and conditions as stated by the applicable
card issuer.
None of the Released Parties makes any representation or offers any warranty, express or implied, as to the quality
or fitness of any Prize awarded in connection with the Contest. To the fullest extent permitted by applicable law, each
confirmed winner understands and acknowledges that he or she may not seek reimbursement or pursue any legal or
equitable remedy from either the Sponsor or any of the other Released Parties should his/her Prize fail to be fit for its
purpose or is in any way unsatisfactory. For greater certainty and the avoidance of any doubt, by accepting a Prize, a
confirmed winner agrees to waive all recourse against the Sponsor and all of the other Released Parties if the Prize
or a component thereof does not prove satisfactory, either in whole or in part.

ELIGIBLE WINNER SELECTION PROCESS:
On September 1, 2025 (the “Selection Date”), at 12:00 p.m. PT in Kelowna, BC, the Sponsor or its designated
representative will conduct two (2) random draws from all eligible entries received during the Contest Period in
accordance with these Rules. Each draw will select a potential prize winner. The odds of winning depend on the total
number of eligible entries received during the Contest Period, including any bonus entries earned in accordance with
these Rules.
ELIGIBLE WINNER NOTIFICATION PROCESS:
The Sponsor or its designated representative will make a minimum of two (2) attempts to contact each potential
winner within three (3) business days of the Selection Date via direct message on the social media platform used to
enter (e.g., Instagram). It is each entrant’s sole responsibility to:
 Ensure their account settings allow them to receive direct messages.
 Monitor their account for potential winner notifications.
 Respond to the notification within the timeframe specified in the message and follow all provided
instructions.
Failure to do so may result in disqualification and selection of an alternate potential winner, at the sole discretion of
the Sponsor.
ELIGIBLE WINNER CONFIRMATION PROCESS:
NO ONE IS A WINNER UNLESS AND UNTIL THE SPONSOR OFFICIALLY CONFIRMS THEM AS A WINNER IN
ACCORDANCE WITH THESE RULES. BEFORE BEING DECLARED A CONFIRMED PRIZE WINNER, the
potential winner will be required to: (a) correctly answer a mathematical skill-testing question without mechanical or
other aid (which may, in the sole and absolute discretion of the Sponsor, be administered online, by email or other
electronic means, by telephone, or in the Sponsor’s form of declaration and release); and (b) sign and return within
five (5) business days of notification the Sponsor’s declaration and release form, which (among other things): (i)
confirms compliance with these Rules; (ii) acknowledges acceptance of the Prize (as awarded); (iii) releases the
Released Parties from any and all liability in connection with this Contest, his/her participation therein and/or the
awarding and use/misuse of the Prize or any portion thereof; (iv) agrees to indemnify the Released Parties against
any and all claims, damages, liabilities, costs, and expenses arising from use of his/her Contest-Related Information
or any portion(s) thereof; and (v) agrees to the publication, reproduction and/or other use of his/her name, address,
voice, statements about the Contest and/or photograph or other likeness without further notice or compensation, in
any publicity or advertisement carried out by or on behalf of the Sponsor in perpetuity throughout the world in any
manner or medium whatsoever, including print, broadcast or the internet.
If the potential winner: (a) cannot be contacted as set out set out above, or if there is a return of a notification as
undeliverable; (b) fails to correctly answer the skill-testing question; (c) fails to return the properly executed Contest
documents within the specified time; (d) cannot accept (or is unwilling to accept) a Prize (as awarded) for any reason;
and/or (e) is determined to be in violation of these Rules (all as determined by the Sponsor in its sole and absolute
discretion); then he/she will be disqualified (and will forfeit all rights to the Prize) and the Sponsor reserves the right,
in its sole and absolute discretion and time permitting, to select an alternate potential winner in accordance with the
procedure outlined above, with the necessary amendments (in which case the foregoing provisions of this section
shall apply to such newly selected potential winner).
GENERAL CONDITIONS:

This Contest is subject to all applicable federal, provincial/territorial and municipal laws. The decisions of the
Sponsor with respect to all aspects of this Contest, including without limitation the eligibility of entrants or any
Contest-Related Information, are final and binding on all entrants without right of appeal.
ANYONE DEEMED BY THE SPONSOR TO BE IN VIOLATION OF THE SPONSOR’S INTERPRETATION OF THE
LETTER AND/OR SPIRIT OF THESE RULES FOR ANY REASON IS SUBJECT TO DISQUALIFICATION IN THE
SOLE AND ABSOLUTE DISCRETION OF THE SPONSOR AT ANY TIME.
All Contest-Related Information becomes the property of the Sponsor. The Released Parties will not be liable for: (i)
any failure of the Website or any other any website or platform during the Contest; (ii) any technical malfunction or
other problems of any nature whatsoever, including, without limitation, those relating to the telephone network or
lines, computer on-line systems, servers, access providers, computer equipment or software; (iii) the failure of any
Contest-Related Information, winner notification message and/or other information to be received, captured or
recorded for any reason whatsoever, including, but not limited to, technical problems or traffic congestion on the
Internet or at any website; (iv) any injury or damage to an entrant’s or any other person’s computer or other device
related to or resulting from participating in the Contest; (v) anyone being incorrectly and/or mistakenly identified as a
winner or eligible winner; and/or (vi) any combination of the above.
The Sponsor reserves the right to withdraw, amend or suspend the Contest (or to amend these Rules) in any way, in
the event of any cause beyond the reasonable control of the Sponsor that interferes with the proper conduct of the
Contest as contemplated by these Rules, including, without limitation, any error, problem, computer virus, bugs,
tampering, unauthorized intervention, fraud or failure of any kind whatsoever. Any attempt to undermine the legitimate
operation of the Contest in any way (as determined by Sponsor in its sole and absolute discretion) may be a violation
of criminal and civil laws and should such an attempt be made, the Sponsor reserves the right to seek remedies and
damages to the fullest extent permitted by law. The Sponsor reserves the right to cancel, amend or suspend the
Contest, or to amend these Rules, in any way without prior notice or obligation, in the event of any accident, printing,
administrative, or other error of any kind, or for any other reason whatsoever. The Sponsor reserves the right, in its
sole and absolute discretion, to administer an alternate test of skill as it deems appropriate based on the
circumstances and/or to comply with applicable law.
The Sponsor reserves the right to adjust any of the dates, timeframes and/or other Contest mechanics stipulated in
these Rules, to the extent deemed necessary by the Sponsor, for purposes of verifying compliance of any entrants,
Contest-Related Information and/or other information with these Rules, or as a result of any technical or other
problems, or in light of any other circumstances which, in the opinion of the Sponsor, in its sole and absolute
discretion, affect the proper administration of the Contest as contemplated in these Rules, or for any other reason.
By entering this Contest, each entrant expressly consents to the Sponsor, its agents and/or representatives, storing,
sharing and using the personal information submitted only for the purpose of administering the Contest and in
accordance with the Sponsor’s privacy policy (available at: https://www.bccherry.com/new-canadian-cherry-month-
campaign/).This section does not limit any other consent(s) that an individual may provide the Sponsor or others in
relation to the collection, use and/or disclosure of their personal information.
In the event of any discrepancy or inconsistency between the terms and conditions of these English Rules and
disclosures or other statements contained in any Contest-related materials, including, but not limited to, point of sale,
television, print or online advertising and/or any instructions or interpretations of these Rules given by any
representative of the Sponsor, the terms and conditions of these Rules shall prevail, govern and control to the fullest
extent permitted by law.
The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any
other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these
Rules shall otherwise remain in effect and shall be construed in accordance with the terms as if the invalid or illegal
provision were not contained herein.
To the fullest extent permitted by applicable law, all issues and questions concerning the construction, validity,
interpretation and enforceability of these Rules or the rights and obligations of participants, the Sponsor or any of the
other the Released Parties in connection with the Contest will be governed by and construed in accordance with the
domestic laws of the Province of British Columbia and the federal laws of Canada applicable therein, without giving
effect to any choice of law or conflict of law rules or provisions that would cause the application of any other
jurisdiction’s laws. The parties hereby consent to the exclusive jurisdiction and venue of the courts located in British
Columbia in any action to enforce (or otherwise relating to) these Rules or relating to the Contest.